CPO Commerce partners with leading manufacturers of brand name consumer products to establish, develop and operate marketplaces for selling end-of-cycle, new, and refurbished goods. By establishing direct sales channels, CPO is not only able to help manufacturers access a broader market than they currently reach through their traditional retail channels, but to assume a direct role in selling their excess and used merchandise thus enhancing their margins and better controlling their brand equity. CPO's expertise includes web design and development, merchandising, marketing, customer service, technology, warehousing, and order fulfillment.