CPO Commerce partners with leading manufacturers of brand name consumer products to establish, develop and operate marketplaces for selling end-of-cycle, new, and refurbished goods. CPO functions as an extension of its manufacturer partners, enabling partners to establish direct sales channels for their pre-owned, discontinued and excess goods while remaining focused on their core business. By partnering with CPO, manufacturing partners benefit from CPO’s merchandising, marketing, and technology expertise; superior customer service orientation; refurbishment skills; web design and development; and small lot fulfillment capabilities. As a result, CPO is able to offer manufacturers increased return-on-assets; brand integrity on close-out and reconditioned product sales; support for new product sales (e.g., trade-in programs at retail); and the development of alternative sales channels.